Identity Primary Typography
|
|
version 02
Consistent typography enables all printed material to be presented in a clear, distinctive manner. The typeface Gill Sans has been chosen as primary corporate typeface on the basis of its flexibility, legibility and wide availability.
The typeface is an integral part of the corporate identity, and used together with the corporate colours, it becomes a powerful visual communication tool. The corporate typefaces are required to support a consistent image in all the written communications generated by TNT. Primary corporate typeface The primary corporate typeface is Gill Sans and Gill Sans Condensed. Gill Sans Light, Regular, Bold, Extra Bold, and Italic are permissible. The use of upper and lower case characters is permissible when creating body text.
Notes
Never replace corporate fonts with fonts that appear similar. Never add any other logos, logotypes, symbols or endorsements.
For questions, please contact the helpdesk.
|
CategoryIdentity
ItemTypography
Division
<< Back to the previous page
Publication date: 16 November 2009 CET: 09:24